Frequently asked questions about website, design, marketing and SEO services

Find straightforward answers about working with A Lewis • Website • Design • Marketing, based in Crowborough and supporting businesses across East Sussex, Kent and nearby areas.

These answers explain the usual approach to website design, graphic design, digital marketing and SEO. Every project is different, so a quotation will confirm the agreed scope, deliverables, timescale, revisions and any third-party costs.

Before you choose a service

The best starting point is to explain what your business does, who you want to reach, where you work and what you want to improve. You may need a complete website, a focused redesign, new brand assets, regular content, campaign support or help understanding search performance.

A Lewis can help identify the most suitable next step rather than assuming every business needs the same package. Work can be delivered as one project or in stages. Website, design, marketing and SEO can also support one another when a connected approach is useful.

Local references are included naturally for businesses in Crowborough, Tunbridge Wells, East Grinstead, Tonbridge, Uckfield, Heathfield, Forest Row, Wadhurst, Mayfield, Haywards Heath, East Sussex and Kent. A location will only be presented as a service area when it genuinely reflects the project.

Service planning workspace for website design, graphic design, marketing and SEO by A Lewis in Crowborough, East Sussex

Still Have a Question About Your Project?

If you’re unsure which service is right for your business, start with a straightforward conversation. Tell Andy what your business does, who you want to reach, where you work and what you would like to improve, and he’ll help identify the most suitable next step across website design, graphic design, digital marketing or SEO.

Website design FAQs

New WordPress website design

Scope depends on your requirements, but it can include planning, page structure, responsive Elementor Pro layouts, content, images, forms, internal links, legal pages, basic SEO settings and launch checks.

Yes. Planning can cover your sitemap, navigation, services, customer questions, local coverage, calls to action, content requirements and the information visitors need before making an enquiry.

Pages are planned for desktop, tablet and phone layouts. Text, buttons, images, forms and containers should be checked at each breakpoint before publication.

WordPress website redesign

Yes. A redesign can address outdated presentation, unclear navigation, weak calls to action, mobile layout problems, content structure, image use, forms and SEO foundations.

It can if URLs or content are changed without care. Existing traffic, redirects, metadata, internal links and important pages should be reviewed before major changes are made.

Yes. Work can begin with a homepage, contact page, priority service page or landing page before wider improvements are considered.

business website design

Yes. Business websites can be focused and professional, with clear service information, local relevance, trustworthy presentation and a straightforward route to enquiries.

There is no fixed number. A practical starting point may include Home, About, Services, Contact and legal pages, with additional pages added when they provide useful information.

Yes. A clear WordPress structure can allow new service pages, FAQs, project examples, area information, blog content and campaign landing pages to be added over time.

Website landing pages

A landing page is a focused page built around one purpose, such as promoting a service, campaign, location, event or enquiry route.

Yes. A relevant landing page can give visitors a clearer destination than a general homepage, with focused messaging, supporting information and one appropriate call to action.

They can, but analytics, advertising and other non-essential tracking must be implemented with appropriate privacy information and consent controls.

Website care and updates

It may include content edits, image changes, page updates, layout adjustments, link checks, form testing and practical WordPress or Elementor housekeeping, depending on the agreed scope.

Yes. Website care can keep services, contact details, project information, imagery and calls to action current as your business changes.

No. Hosting security, backups and specialist maintenance should be confirmed separately. Content and presentation support is not a substitute for a complete technical support agreement.

Graphic design FAQs

Logo design and brand identity

Yes. Logo work can include visual direction, concepts, colour and typography choices, responsive variations and files suitable for website, social media and print.

Where included in the scope, versions may include horizontal, stacked, light-background, dark-background and transparent formats. The quotation will confirm the supplied files.

Yes. Guidance may cover colours, fonts, logo spacing, imagery and practical examples so your identity remains consistent across future materials.

Business cards and print design

Yes. Business cards, leaflets, flyers, brochures and other print layouts can be created around your brand, information hierarchy and printer specifications.

Useful details include finished size, quantity, paper stock, finish, colour requirements, bleed, delivery details, printer specifications and the final approved text.

Yes. Printing can be discussed separately. Any supplier, production, delivery or third-party charges should be confirmed in the quotation before an order is placed.

business website design

Yes. Business websites can be focused and professional, with clear service information, local relevance, trustworthy presentation and a straightforward route to enquiries.

There is no fixed number. A practical starting point may include Home, About, Services, Contact and legal pages, with additional pages added when they provide useful information.

Yes. A clear WordPress structure can allow new service pages, FAQs, project examples, area information, blog content and campaign landing pages to be added over time.

Social media graphics

Graphics can be prepared for platforms such as LinkedIn, Facebook, Instagram and X, using dimensions and layouts suitable for the intended placement.

Yes. Your website colours, typography, logo use and imagery can guide a consistent set of social media templates and campaign assets.

Yes. Caption writing can be included as part of digital marketing support, with the final wording checked and approved before publication.

Website graphics and digital assets

Examples include hero visuals, service icons, banners, diagrams, device mockups, call-to-action graphics, illustrations and supporting digital assets.

Assets are planned for responsive layouts, but the final Elementor page must still be checked at desktop, tablet and phone breakpoints.

Meaningful images should have accurate alternative text. Decorative images should be treated appropriately so they do not create unnecessary barriers for assistive technology.

Marketing materials design

Projects may include presentations, proposal covers, campaign graphics, digital brochures, email headers, downloadable guides, signage and reusable templates.

Often yes, although print and digital versions may need different dimensions, colour settings, file formats and spacing to reproduce correctly.

Yes. A clear call to action can direct people to call, email, visit a webpage, request a quote, attend an event or take another agreed step.

SEO and local SEO FAQs

Local SEO for businesses

Local SEO helps search engines and customers understand your services, business information and genuine service coverage in places such as Crowborough, East Sussex and Kent.

No responsible provider can guarantee rankings. SEO work focuses on useful content, sound foundations, relevance, technical quality and realistic improvement.

Only where useful and justified. A small number of substantial, accurate pages is usually better than many thin pages repeating the same wording.

Google Business Profile optimisation

Support can include reviewing categories, services, descriptions, contact information, website links, service-area wording, images and consistency with your website.

No. Reviews should be genuine and written by real customers. A Lewis can help present an honest review process, but will not invent testimonials.

Your profile and website can explain genuine service coverage. They should not suggest premises or offices in locations where none exist.

On-page SEO and content optimisation

It may include titles, descriptions, URLs, headings, page copy, internal links, image information, FAQs, calls to action and content aligned with search intent.

Use natural language and relevant variations. Repeating a phrase unnaturally can reduce readability and make the page less useful to customers.

Yes. Existing pages can be reviewed for clarity, completeness, structure, local relevance, metadata, internal links and conversion opportunities.

WordPress SEO setup and improvements

Yes. Rank Math settings can be reviewed for titles, descriptions, sitemaps, indexability, canonical URLs and appropriate schema, based on the actual website.

Common issues can be investigated, including duplicate metadata, broken links, incorrect indexing settings, redirect concerns, missing headings and image information.

Elementor can support SEO when pages use logical headings, clean structure, responsive layouts, accessible content, useful copy and sensible performance practices.

SEO audits and search performance reporting

An audit may review technical access, content, headings, metadata, internal links, images, mobile behaviour, redirects, local information and available search data.

Where access is provided, Search Console can help review search queries, impressions, clicks, pages and possible technical or indexing opportunities.

Review frequency depends on your website, competition, publishing activity and objectives. A one-off audit may be suitable, with periodic reviews for ongoing projects.

Structured data and schema marku

Structured data is code that provides search engines with additional context about visible information on a page, such as a business, service, breadcrumb or FAQ.

No. Correct markup can make page meaning clearer, but Google decides whether and how enhanced search features appear.

FAQ schema can be considered when the questions and answers are visible on the page and accurately reflect the content users can read.

Digital marketing FAQs

Social media content and graphics

Yes. Planning can identify useful topics, audiences, platforms, content formats, calls to action and a realistic publishing rhythm for your business.

No. A consistent, useful and maintainable approach is usually more valuable than publishing frequently without a clear purpose or enough time for quality control.

Yes. Posts can guide people to relevant service pages, FAQs, project examples, articles, landing pages or your contact route.

Website content and blog writing

Yes. Content can explain your services, customers, process, areas, evidence, frequently asked questions and next steps in a clear professional tone.

Yes. Articles can answer genuine customer questions, support your services, explain industry topics or provide useful information for your audience.

AI-assisted tools may support drafting or idea organisation, but final content should be fact-checked, edited, original, accessible and approved by a person.

Digital campaign planning

It can cover the objective, audience, message, landing page, content, graphics, calls to action, timetable, channels and measurement approach.

Yes. A focused page can explain the offer, provide supporting evidence, answer common questions and guide visitors towards an appropriate action.

Advertising budgets and platform charges are separate unless specifically included in an agreed quotation. Results can vary by audience, budget, competition and timing.

Marketing performance reporting

Depending on the setup, reports may cover website visits, page activity, search queries, social engagement, form submissions, telephone enquiries and agreed business measures.

No. Reporting supports better decisions, but enquiries depend on your offer, audience, reputation, competition, customer journey and many factors beyond reporting.

Tracking can be reviewed for obvious configuration issues, but access, consent settings, platform changes and supplier responsibilities must be considered.

Website, Design, marketing and SEO that support your website

Your website is part of a wider business presence. The way your brand looks, the messages you share and the information people find through search should work together. A Lewis brings these services into the conversation so that your website has a clear purpose beyond simply being online.

Website design

Blue website browser and cursor icon for A Lewis Website Design Marketing in Crowborough, East Sussex
Responsive website design workspace with desktop, tablet and mobile for A Lewis Web Design in Crowborough, East Sussex

Responsive WordPress websites, redesigns, landing pages, small-business websites and ongoing care.

Graphic design

Pen nib and colour swatch icon for A Lewis Website Design Marketing in Crowborough, East Sussex
Corporate branding workspace with logo, stationery and digital designs by A Lewis in Crowborough, East Sussex

Brand identity, business stationery, social graphics, website assets and marketing materials.

Digital marketing

Blue and teal megaphone icon for A Lewis Website Design Marketing in Crowborough, East Sussex
Responsive business website displayed on desktop, tablet and phone by A Lewis Web Design, Crowborough, East Sussex

Content, campaigns, social media support and reporting that help your activity work together.

SEO

Magnifying glass and rising bar chart icon for A Lewis Website Design Marketing in Crowborough, East Sussex
Digital marketing analytics dashboard and campaign workspace by A Lewis in Crowborough, East Sussex

Local SEO, Google Business Profile, on-page optimisation, audits, reporting and structured data.

Areas supported by A Lewis Websites - Design - Marketing

A Lewis is based in Crowborough and supports suitable business projects across Tunbridge Wells, East Grinstead, Tonbridge, Uckfield, Heathfield, Forest Row, Wadhurst, Mayfield and Haywards Heath, together with East Sussex, Kent and nearby areas.

Projects can often be handled remotely, with local knowledge considered where it helps. Website content should describe the genuine service area and should not suggest physical premises in every location.

A Lewis service area workspace showing regional support from Crowborough across East Sussex and Kent

What clients say

Brann New Homes Ltd
Brann New Homes Ltd
★★★★★
Jack Brann
“Andy at A Lewis • Website • Design • Marketing created a professional website for Brann New Homes Ltd that reflects our building company in Crowborough. The website brings our services and projects together clearly, making it easy for potential customers to explore our work and get in touch. The design gives our business a strong online presence and showcases the quality we aim to deliver on every building project. We’re delighted with the result and would happily recommend Andy to other businesses looking for a new website.” — Jack, Brann New Homes Ltd, Crowborough
Deerwood Construction Ltd
Deerwood Construction Ltd
★★★★★
Ash Ludgate
“Andy has given Deerwood Construction Ltd a website we’re proud to share with prospective customers. It clearly explains our home extension and renovation services in Crowborough, helping homeowners understand the work we undertake and how to contact us. What stands out is the attention given to presenting our business. The layout, images and wording work together to give visitors a clear picture of what we offer, without making the website complicated to navigate. Thank you to A Lewis • Website • Design • Marketing for bringing everything together. We would happily recommend Andy to other local trades and building companies.” — Ash, Deerwood Construction Ltd
Team ZX1 Ltd
Team ZX1 Ltd
★★★★★
Sandra Munt
“Selling specialist products online requires clear information as well as a well-designed shop. Andy at A Lewis • Website • Design • Marketing brought both together when building our ecommerce website for Team ZX1 Ltd. The website was developed to showcase our ZX1 Micro Oil Metal Treatment and wider lubricant range, with an online shop designed to support sales throughout the UK. The product pages explain what we offer and help customers explore the range before purchasing. Andy turned a technical product range into an accessible online storefront that reflects our brand. We would recommend him to businesses looking to bring their products online.” — Team ZX1 Ltd

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